Is the cheapest Shopify plan enough?

Are you wondering which Shopify plan is best for your business, and is it worth investing in the more expensive options? Maybe you are looking for a solution to start your e-commerce business at the optimal price? We can reassure you, the answer is yes, in most cases the Basic Shopify plan is more than enough for a starting business, and it can meet all your expectations.

Why is Basic Shopify a great choice?

The Basic Shopify plan provides all the essential features you need to successfully launch an e-commerce business. With this plan, you get product management, analytics, payment gateways, integrations with key tools, and more. The only difference is that the more expensive plans allow you to add more staff accounts and charge a lower Shopify commission on sales.

However, it’s worth noting that a lower commission only becomes important when your monthly sales reach a significant amount. For example, if your sales are not yet high, paying more for a more expensive plan may not be an unnecessary expense. The Basic Shopify plan allows you to effectively start and grow your business without investing too much upfront, and as your revenue grows, you can always upgrade to a higher plan. Why invest more at the start when this plan perfectly suits the needs of a new business?

How to choose the right plugins?

While the cheapest Shopify plan doesn't include all the premium features, many of them can be added using plugins. Here are some of the most important tools:

1. Marketing tools: Use plugins like Klaviyo or Omnisend for email marketing.
2. SEO optimization: Choose plugins that help optimize page speed, metadata, and structure.
3. Improving customer experience: Install plugins that allow you to display personalized recommendations or run loyalty programs.
4. Analytics: Use Google Analytics and Shopify itself has internal analytics to track visitor behavior.
5. Free shipping: Set a free shipping threshold to encourage customers to buy more.

How does this work in reality?

One of our clients chose the Basic Shopify plan when starting his e-commerce business. He invested in the right plugins, such as email marketing integration, and kept all of his initial costs low by not paying for additional features he didn’t need. His sales grew by 25% in the first three months, and only when his monthly revenue reached a significant amount did he decide to upgrade to a more expensive plan that met his growing business needs.

The Basic Shopify plan is a great option for those starting out, as it provides all the essential features without the extra costs of unnecessary tools. This plan allows you to focus your budget on the essential aspects of growing your business, such as marketing campaigns or quality content. You should only consider upgrading to a more expensive plan once your business is achieving significant sales figures.