You will see the entire user menu on the top left where you can do most of the work.

A to-do list to help you quickly set up your shop.

Tips on how to improve store functions or increase sales.

See new orders, payments and their status.

To process returns or shipping of goods.

Upload new products with descriptions, prices and photos.

Edit existing products.

Track inventory and other important information.

• The "Test" collection can include all discounted products.
• The "Shoes" collection can include all shoes.

Collections can be:

1. Automatic – products are added based on set criteria (e.g. price or category).
2. Manually created – products are added manually.

Features:

See how many items are in stock.

Set stock levels so Shopify will notify you when products are out of stock.

Manage inventory tracking by sales channels (e.g., physical store and online store).

Create orders to purchase new inventory.

Track when inventory will be delivered to your warehouse.

Helps to better organize the supply chain.

Track where your goods are being shipped to and when they will arrive.

Useful if you have multiple warehouses or physical stores.

Create digital gift cards that customers can purchase.

Manage expiration and balance.

Offer gift cards as promotional offers.

Submit your products to certain market directories (if you need B2B sales).

Identify different product groups based on market or business needs

View your customer list.

Manage loyal customer profiles and purchase history.

Metaobjects

• What is it? A tool for creating additional data fields or structures (e.g. customer reviews, product specifications).
• What is it used for? To manage and display non-standard information in templates.
• Example: Create a "Material" metaobject with "Name" and "Description" fields (e.g. Cotton: Soft, breathable material).

• What is it? A tool for managing media files (images, PDFs, documents).
• What is it used for? For photos, downloadable guides, or files that you'll use on product pages, blogs, or emails.

Main functions:

Main menu: This is the navigation bar that usually appears at the top of the page.

For example: "Home", "Products", "About us", "Contacts" .

Footer menu: This is a set of links that appear at the bottom of the page.

For example: "Privacy Policy", "Terms of Use" .

Category menu: You can add links to specific product categories or products.

Custom menus: Created for specific purposes (e.g., a separate menu for sales or seasonal items).

Sales overview.

Visitor traffic analysis and most popular products.

Main functions:

Campaign Tracking: Track the advertising campaigns you have created

Email marketing: Send automated emails (for example, about abandoned carts).

Ads with Google and Facebook: Integrate and create ads on these channels.

Create new discount codes.

Manage promotions.

Change the store design.

Manage topics, pages, and blogs.

See how your store looks to customers.

Main functions:

Blogging: Create articles where you can share news, tips, product reviews, or other interesting things.

SEO optimization: Edit meta descriptions and titles to make articles appear better in search engines.

Categories and Tags: Sort posts by categories and tags to make it easier for visitors to find related articles.

Images and content: Add photos and videos to make your articles more engaging.

Main functions:

Creating static pages: Create pages with information about your store, delivery, services, or contact details.

SEO Optimization: You can add meta descriptions and titles to make pages easier to find in search engines.

Edit page structure: Add text, photos, links, and other elements to make pages look professional.

This section allows you to set up basic settings for your Shopify store. You can create an SEO title and meta description that will be visible in search engines, and upload a social sharing image. You can also integrate Google Analytics and Facebook Pixel for data tracking and ad optimization. There is also the option to password protect your store and enable hCaptcha protection against fraud.