Email marketing case study #2
A year ago, our team faced an extraordinary challenge. A brand with only one product, where customer retention rates were extremely low. This challenge became our driving force, as we never stopped looking for new solutions. Over the course of a year, we generated an average of 41% additional revenue.
We started intensive work with this brand last summer. During the first four months, we experimented a lot, tested various tactics, segmented, and searched for the most optimal solutions. This period required enormous effort and endurance, but our dedication paid off - on average, we achieved more than 30% additional revenue growth.
The preparations for Black Friday started in October, and that was just the beginning. We started generating 43% since October.
And November just blew up – the fourth quarter became our peak of the year. We found what worked best, started implementing targeted automations and newsletter campaigns, and the results spoke for themselves – we achieved an average 46% overall sales rate.
Do you think that after such a successful year, the beginning (Q1) was weaker? On the contrary, we not only maintained, but also improved our indicators, and this happened even with a decrease in store traffic. We are improving every month, striving for the highest results.
We started intensive work with this brand last summer. During the first four months, we experimented a lot, tested various tactics, segmented, and searched for the most optimal solutions. This period required enormous effort and endurance, but our dedication paid off - on average, we achieved more than 30% additional revenue growth.
The preparations for Black Friday started in October, and that was just the beginning. We started generating 43% since October.
And November just blew up – the fourth quarter became our peak of the year. We found what worked best, started implementing targeted automations and newsletter campaigns, and the results spoke for themselves – we achieved an average 46% overall sales rate.
Do you think that after such a successful year, the beginning (Q1) was weaker? On the contrary, we not only maintained, but also improved our indicators, and this happened even with a decrease in store traffic. We are improving every month, striving for the highest results.
Finally, I want to emphasize that results are achieved over a long period of time, and you need a lot of patience and persistence.
Do you want to learn how to turn email marketing into a source of additional income? Contact me personally, and I will be happy to help you find the best solutions for your business.
Do you want to learn how to turn email marketing into a source of additional income? Contact me personally, and I will be happy to help you find the best solutions for your business.