Email marketing case study #2
A year ago, our team faced an extraordinary challenge. A brand with only one product that had an extremely low customer retention rate. This challenge has become our driving force, as we never stop looking for new solutions. We generated an average of 41% additional income during the year.
We started intensive work with this brand last summer. During the first four months, we experimented a lot, tested various tactics, segmented, and searched for the most optimal solutions. This period required a lot of effort and perseverance, but our dedication paid off, with an average increase of more than 30% additional income.
Preparations for Black Friday began in October, and this was just the beginning. Since October, we have started generating 43%.
And November simply "exploded" - the fourth quarter became the peak of our year. We found what worked best, started implementing targeted automations and newsletter campaigns, and the results spoke for themselves, averaging a 46% overall sales rate.
Think you had a weaker start (Q1) after such a successful year? On the contrary, we not only maintained, but also improved the figures, and this happened even with a decrease in store traffic. We improve every month, aiming for the highest results.
We started intensive work with this brand last summer. During the first four months, we experimented a lot, tested various tactics, segmented, and searched for the most optimal solutions. This period required a lot of effort and perseverance, but our dedication paid off, with an average increase of more than 30% additional income.
Preparations for Black Friday began in October, and this was just the beginning. Since October, we have started generating 43%.
And November simply "exploded" - the fourth quarter became the peak of our year. We found what worked best, started implementing targeted automations and newsletter campaigns, and the results spoke for themselves, averaging a 46% overall sales rate.
Think you had a weaker start (Q1) after such a successful year? On the contrary, we not only maintained, but also improved the figures, and this happened even with a decrease in store traffic. We improve every month, aiming for the highest results.
In conclusion, I want to emphasize that the results are achieved over a long period of time, you need to have a lot of patience and persistence.
Do you want to learn how to turn email marketing into a source of additional income? Contact me personally, and I will be happy to help you find the best solutions for your business.
Do you want to learn how to turn email marketing into a source of additional income? Contact me personally, and I will be happy to help you find the best solutions for your business.