How to check website loading speed?

Website loading speed is critical to both user experience and search engine optimization (SEO) and conversion rates. A slow-loading website can lose visitors, hurt SEO results, and reduce sales. In this article, we’ll discuss how to check your website’s loading speed using the free tool PageSpeed ​​Insights , and provide tips on how to improve your website speed.

Why is website speed important?

1. User Experience : Research shows that visitors expect website pages to load within 2-3 seconds. If your website is slow, users may leave immediately, which increases the bounce rate.
2. SEO : Search engines like Google consider website speed as one of their ranking factors. Faster websites rank higher in search results.
3. Conversion rates : Faster websites often generate more sales and customer actions because visitors reach the information or product they want faster.

How to check website loading speed with PageSpeed ​​Insights?

PageSpeed ​​Insights is a free and reliable tool from Google that provides detailed information about your website's loading speed and tells you how to improve it.

Step-by-step guide:

1. Open the PageSpeed ​​Insights website : Visit https://pagespeed.web.dev/ .
2. Enter the website URL : Enter your website address in the search box and press the "Analyze" button.

Analyze the results :

1. Performance Score : An overall site speed rating from 0 to 100 (a higher score is better).
2. Core Web Vitals : Metrics such as Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) that demonstrate user experience.
3. Recommendations : PageSpeed ​​Insights provides specific guidelines for improving website speed.
4. Prioritize actions : Focus on key issues, such as slow LCP or high CLS.

How to improve website loading speed?

1. Image optimization

• Compress images using tools like TinyPNG or Squoosh.
• Use modern image formats like WebP.
• Make sure images are the right size and fit the screen.

2. Use caching

• Using caching allows browsers to save website data and load it faster during repeat visits.
• Choose tools like WP Super Cache or W3 Total Cache (if you use WordPress).

3. Reduce unnecessary code

• Remove unnecessary JavaScript and CSS code.
• Combine and minify files using tools like Minify or Autoptimize.

4. Improve server response time

• Choose fast hosting.
• Use a content delivery network (CDN) such as Cloudflare or Akamai.
• Advantages of a fast website

Advantages of a fast website:

Higher SEO rankings : Fast websites rank better in search engines. How to improve SEO performance >>>

Higher user satisfaction : Visitors stay longer and complete more actions.

Higher conversion rates : Faster websites are more likely to encourage purchases or registrations.