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What is the average basket size?
Average cart size is one of the most important e-commerce metrics that allows you to assess your customers' shopping habits and determine how effectively your store is performing. This indicator not only shows how much customers spend on average per visit, but also allows you to predict revenue and optimize sales strategies. Let's discuss how to calculate average cart size, why it is important, and what methods help to increase it.
Average Order Value (AOV) is a metric that shows the average amount a customer spends per order. It is calculated using a simple formula:
AOV = Total Revenue / Number of Orders
If you generated €10,000 in revenue from 250 orders per month, your average cart size would be:
€10,000 / 250 = €40
This indicator helps business owners better understand customer behavior and evaluate the effectiveness of marketing campaigns.
6 ways to do it
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Offer a better version of the product (Upselling )
Upselling: Offer more expensive or upgraded versions of your products. For example, if a customer is buying a phone, offer a model with more memory for a reasonable price difference.
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Offer additional products ( Cross-selling )
Cross-selling: Recommend related products, such as a case or screen protector with your phone. A customer who buys multiple items will increase your cart size.
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Create shopping sets
Bundling is a strategy where several products are sold as a set at a more attractive price. The customer feels like they're saving money, and you increase the total amount in the cart. The more you buy, the more you get a discount.
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Add temporary offers and discounts
Encourage customers to take advantage of limited-time offers, such as “Buy for €70 and get 10% off.” This creates a sense of urgency and encourages them to spend more.
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Use personalized recommendations
Personalized offers based on a customer's browsing history and previous purchases can effectively increase average cart size.
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Apply free shipping threshold
Set a free shipping threshold, for example, starting at €50. This encourages customers to add additional items to their cart to avoid the shipping fee.
Why is average basket size important?
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Revenue forecasting
Knowing how much a customer spends on average can help you more accurately predict your total revenue and plan for business growth. Increasing your basket size will naturally increase your business revenue.
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Marketing campaign effectiveness
Average basket size analysis helps identify which campaigns or discount strategies encourage customers to spend more.
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